A campaign problem statement is a short, clear description of the core problem your campaign exists to solve. Your problem statement is essential in motivating people to get involved: we don’t invest in solutions if we don’t understand the problem. It is not your demand (what you’re asking for) or your vision (the future you’re working to create). Instead, it explains what’s broken, who is affected, and why your campaign matters.
Campaigns often skip naming the problem because it feels obvious to those closest to the work. But if the problem isn’t clear, people won’t feel compelled to work toward a solution.