Start here for resources to define your campaign’s success—set clear goals, sharpen objectives, assess your landscape, and align your budget to what matters most
Resources in this Collection
SWOT Analysis Worksheet
A SWOT analysis–reviewing your organization’s current strengths, weaknesses, opportunities, and threats–is a strategic planning tool that can be a quick and simple activity with your staff or leadership team.
Force Field Analysis Worksheet
This worksheet will help you Identify strategies to bolster your driving forces and reduce or transform forces that are getting in the way of your campaign.
Crafting Your Campaign Problem Statement
A campaign problem statement is a short, clear description of the core problem your campaign exists to solve. Your problem statement is essential in motivating people to get involved: we don't invest in solutions if we don't understand the problem.
Organizational Landscape Analysis Tool
An Organizational Landscape Analysis is a way to develop a bird's eye understanding of the major players in your sector and can be particularly helpful for strategic planning, campaigns, and programs. Customize and fill out this chart to assess and compare other organizations' focus areas and avenues for influence.
Capacity Assessment Activity
One of the key limiting factors for your work is your team’s collective capacity to carry things out. This tool is designed to provide definitions and a way to quickly assess collective capacity at the programmatic and team level.
Campaign Budget Template
This simple campaign budget template is a starting place to help teams map out their dreams, strategies, and tactics with their budgeting realities.
Planning for Challenges Worksheet
This worksheet will help you identify issues that are likely to get in your way during your campaign and plan for them, minimizing unnecessary surprises.
Scrapbook Exercise Worksheet
This worksheet guides you through a creative visioning exercise, helping you dream into the key events or ‘tipping points’ that will move your campaign forward.
Building Capacity Within Campaigns: Tools for Building Leaders and Teams
This webinar contains an introduction on how to use your campaigns to teambuild, develop leaders, and increase other capacities so that whether you win or lose this campaign, you're stronger heading into the next.
Testing the Strength of Your Theory of Change
This worksheet is designed to help you test whether your strategy is built on a credible and evidence-informed theory of change (TOC).