This guide supports leaders and organizations in the essential work of turning the resources you have into the power you need to achieve the collective goals of your team, coalition, or community – the beating heart of campaigning.
These resources are aimed at supporting effective campaigns and strategies, as well as harnessing the power of organizing to create the future you seek.
Get started
TREC’s learning guides serve as your personal tour guide to our expansive free resource library. Each guide allows you to quickly explore a curated group of resources, webinars, or topical collections on a specific subject to help you dive in.
Campaign Strategy Essentials
Start here for resources to sharpen strategy, strengthen campaigns, and harness organizing power.
Campaign Strategy Essentials: Harnessing Your Power to Win
In this practical, tool-packed webinar, you’ll learn the five essential steps to designing effective and impactful campaigns. We’ll share trail-tested frameworks, real-world examples, common pitfalls to avoid, and hands-on tools to help you build from a place of strength.
Campaign Plan Template
This worksheet helps you turn big ideas into a campaign plan that’s strategic, sharp, and ready to roll.
Wizard of Oz Campaign Strategy Overview
This document gives a fun and quick overview of all of the elements of campaign strategy using a familiar story.
How do we lead and strategize in a time of shift and upheaval? A Panel Conversation
Join this powerful panel discussion with conservation leaders as they share emerging strategies to advance their goals and amplify impact amidst increasingly volatile political landscapes in the U.S. and Canada. Facilitated by TREC co-executive director, April Nishimura, this timely conversation will explore ways to mitigate risk, sustain momentum through uncertainty, and envision new possibilities for the future of conservation.
Featured Collections
Define Your Campaign’s Success
Start here for resources to define your campaign’s success—set clear goals, sharpen objectives, assess your landscape, and align your budget to what matters most
Powermapping
Resources to map relationships and identify your decision-makers – & the people who influence them.
Organizing
How to develop relationships, leadership, and strategy over time that ensures the people most affected by an issue shape the solutions and build momentum for the long run.
Coalitions
From aligning around shared purpose to navigating power and decision-making, these tools help groups work across difference, stay grounded in trust, and turn collaboration into collective impact.
Messaging
Campaigns are messaging exercises. These resources guide you through developing clear, compelling narratives that resonate with your audience and strengthen your strategy.
Refining Your Campaign Strategy: Plan, test, evaluate, repeat
These tools help you build a continuous learning cycle so your campaign strategy gets smarter, sharper, and more effective over time. They also support you to predict likely outcomes, reducing surprise and drain on your team and to leverage what’s working.
Dig Deeper
Explore the resources below to learn more about this topic.
Looking for something else?
Working with Volunteers
Volunteer Management
A strong volunteer pool can increase engagement into your cause, add visibility to your organization, and serve as an extension of your workforce. This webinar will review volunteer management and also explore how you keep volunteers moving up your Ladder of Engagement, turn them into valuable ambassadors and long-term donors.
Engaging Volunteers in Election Activities and Empowering Change: Maximizing Volunteer Engagement in an Election Year
This webinar is dedicated to introducing crucial volunteer management strategies for individuals and organizations considering voter registration, voter turnout, or issue advocacy this election year. We address essential legal considerations, tips for effectively managing volunteer-driven voter registration and turnout efforts, and will offer practical suggestions for accessing local resources to amplify your impact.
Lobbying for Non-Profits
Leveraging Public Action for Impact: The Foundations of Grassroots Lobbying and Advocacy
Turn public interest into powerful action and impact! This webinar provides a roadmap for nonprofits to engage the public effectively and stay compliant as 501(c)(3) organizations. From learning the basics of lobbying to how to build a ladder of engagement, you’ll learn to navigate challenges, sidestep common pitfalls, and amplify your advocacy efforts with confidence.
Election Year Resources
Considerations and support for US Election
As the elections draw closer, many leaders are faced with questions about how to handle the corresponding increase in stress of their teams. While there is certainly no “one-size-fits-all-approach” to how to support your people and mission, history has taught us a lot. There are different phases to election season and each offers unique opportunities to address the needs of your people, your program, and your finances. This memo shares TREC’s suggestions on how to prepare for this election season in the lead-up to the election, until the results are known, and once the results are clear.
Navigating Elections in Unprecedented Times
The 2020 U.S. presidential election was always supposed to be a bruising contest with a handful of states determining the winner based on a razor-thin margin of votes. If history is any indication, nonprofits will play a critical role in nonpartisan voter engagement and education. In this webinar, learn more about what your organization can do before, during, and even after Election Day.
Upcoming Webinars
Campaign & Organizing webinars coming soon.
Recent Webinars
Our most recent Campaign & Organizing webinars.
Recent Blog Posts
Our latest updates on Campaign & Organizing.