Start here for resources to sharpen strategy, strengthen campaigns, and harness organizing power.
Resources in this Collection
Campaign Plan Template
This worksheet helps you turn big ideas into a campaign plan that’s strategic, sharp, and ready to roll.
Wizard of Oz Campaign Strategy Overview
This document gives a fun and quick overview of all of the elements of campaign strategy using a familiar story.
Crafting Your Campaign Problem Statement
A campaign problem statement is a short, clear description of the core problem your campaign exists to solve. Your problem statement is essential in motivating people to get involved: we don't invest in solutions if we don't understand the problem.
Campaign Budget Template
This simple campaign budget template is a starting place to help teams map out their dreams, strategies, and tactics with their budgeting realities.
Coalition MOU Sample
Building a powerful coalition begins with creating clearly defined goals, roles, and mutual commitments about how you will work together. This sample Memo of Understanding (MOU) is a first stop for setting your coalition up for success.
Pre-Mortem Exercise: Predict, Prevent, and Plan…Smarter
The Pre-Mortem is a planning exercise that helps identify challenges and vulnerabilities in campaign plans by imagining the worst conceivable outcomes or failures.
Testing the Strength of Your Theory of Change
This worksheet is designed to help you test whether your strategy is built on a credible and evidence-informed theory of change (TOC).