Do you have a plan to deal specifically with your mid-level donors?
As fundraisers, we may focus much of our time on acquiring new donors and retaining major donors, but what about your mid-level donors? In this interactive session, we will focus on the building blocks of your mid-level donor program – who are your mid-level donors? What do they really want to hear from you? And how can you move them up your donor ladder of engagement? Join Katie and Trevor for this deep dive exploration in “the mid-zone.“
Related Resources
Prospect Evaluation
Easy to use matrix to help evaluate and prioritize major donors and major donor prospects. The higher your donor or prospect rates on the affinity and capacity scale, the more time valuable they are to you major gifts program.
Ladder of Engagement Sample
Ladders and Pyramids of Engagement are great tools to deepen relationships with your supporters from observer to contributors to your organization as donors and/or volunteers. If you're looking to create or enhance your current Ladder or Pyramid of Engagement use TREC's sample Pyramid of Engagement to see how a Facebook friend is just 7 steps from a Board Chair.
Donor Communities: Ways to evolve your individual giving program into a community of fundraisers
Many of us may feel like we are alone in raising the resources for our organization, and sometimes it’s because we are. However, many of the most successful giving programs thrive because they engage donors and volunteers in their fundraising work. Join Katie and Trevor to learn some ways to use your existing donor stewardship efforts to identify and recruit volunteer fundraisers.