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Appeal Checklist

Writing an effective appeal letter is part art and part science. Luckily, there is a lot of data and knowledge in the development field to tell us what it takes to create a GREAT letter. Use this checklist every time you draft appeals to make sure it hits all the right notes so that your donors and prospects will be singing your tune and sending their gifts.

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Appeal Checklist

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Contact: Ellie Stanley, TREC

Background Image: Raincoast Conservation Foundation | Jamen Rhodes