Writing Effective Appeals

Is it too early to be thinking about year-end fundraising? Not at all. Given the incredible challenges nonprofits have experienced this year, laying the groundwork now for your End of the Year (EOY) fundraising appeal is critical to its success. What makes an incredible year-end appeal? How do you get people to open your letter or email appeal, and more importantly, to give a gift? What can you do once your appeal has been sent? Join TREC as we discuss easy ways to boost the success of your year-end appeals using mail and email platforms.

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Background Image: American Rivers | Scott Bosse

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