Planning to Win: Spitfire Strategy’s Proven Framework for Advancing Your Advocacy, Even in the Fiercest

When the environment gets tougher, strategy matters more than ever. In this webinar, Spitfire Strategies founder and strategist, Kristen Grimm, will supercharge your tools and confidence to turn determination into progress by sharing Spitfire’s updated Planning to Win guide, a practical, trail-tested framework used by hundreds of change makers for more than a decade to build impactful campaigns. Now refreshed with new guidance, examples, and tools for today’s landscape, this edition also integrates Asset-Framing®, a transformative approach developed by social entrepreneur Trabian Shorters.  

Designed for changemakers who refuse to cede the moment, this session will help you clarify your strategy to create campaigns that shift behavior, policy, and practice, finding the levers of change even in the most challenging of times. 

This webinar will cover

• Guiding questions to sharpen your campaign focus 
• Strategic insights drawn from real-world examples 
• Practical tools to align your tactics with long-term impact 
• Integrating Asset-Framing®, which focuses on the contributions, assets and strength of the people, places, and issues connected to your work, into your planning process 

Presenter Biography

Kristen is the founder of Spitfire Strategies, a public interest firm focused on advancing racial, economic and social justice, protecting the environment and promoting opportunity for all. She has extensive experience running smart communication and campaign efforts that create lasting social change. A hopeful strategist, she believes progress is always possible, setbacks are sources of inspiration and building beyond the choir is where the real work is. She is the mastermind behind Spitfire’s Smart Chart, Planning to Win, Mindful Messaging and Replenishing Trust, thinks fast in a crisis, is deft at drawing phenomenal visionary speeches out of leaders and is someone you want in your corner when you’re ready to go big. When it comes to storytelling, all you need to know is that her last name is Grimm.