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The Art of the Ask: Raising all the resources your organization needs

We almost always need more resources than we have, so how, exactly, do we get everything we need to accomplish our mission? By making the strongest asks possible.

In this webinar, we review the key elements of an individual giving program and demonstrate a variety of approaches to making “a big ask.” We brush up on the basics, show common situations fundraisers face, and even explore some asks that can be more valuable than a big check. Join us for this fun, interactive “what’s happening in the real donor ask world” session with Katie and Trevor.

Check out TREC’s companion webinar on successful major gift programs if you’d like more know-how.


Contact: Katie Davis and Trevor Kaul, TREC

Related Resources

Achieving Major Wins with Major Gifts and Major Donors

Major Gifts are likely to be some of the largest gifts you receive outside of grants. So what is a Major Gift? And how does major donor cultivation and solicitation differ from smaller individual gifts? Join us as we answer these questions and outline the 5-steps you can take to developing a successful major gifts program.

The Mid-Zone: Deepening the levels of engagement of your mid-level donors

As fundraisers, we may focus much of our time on acquiring new donors and retaining major donors, but what about your mid-level donors? In this interactive session, we will focus on the building blocks of your mid-level donor program. Join Katie and Trevor for this deep dive exploration in “the mid-zone.“

Stewardship Matrix

Having a well thought out and logical thanking and stewardship structure is important for ensuring fairness to your donors and simplifying your process. The sample matrix shows a way to provide increasing levels of stewardship and personal connection as donors give more. It also incorporates monthly and annual donors.

Background Image: American Rivers | Scott Bosse