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Creating Powerful Asks and Appeals

Whether mid-year or end of year, electronic, verbal, or written, creating appeals and making asks for your organization is part art and part science. Luckily, there are tried and true tips and practices that will support the success of your fund development efforts. This toolkit will walk you through the steps of writing powerful appeals, what to include on your remit envelope, how to make an ask, and how to bring an equity lens to your development work. There is even a sample appeal letter to get you started.

Toolkit Resources

Appeal Checklist

Use this checklist every time you draft an appeal to make sure it hits all the right notes so that your donors and prospects will be singing your tune and sending their gifts.

Appeal Sample and Guide

Writing an effective appeal letter is a crucial skill to increase donations and donor involvement. However your outreach efforts are made, through letters, emails, or even through your website, an […]

Remit Envelope Basics

While your appeals letter is the most significant piece to send in your outreach, don’t miss the chance to create an easy way to increase your donations and engage donors with a remittance envelope. This resource helps you with the basics and walks you through creating a remit envelope that will surely help you with your next appeal.

Writing Effective Appeals

Is it too early to be thinking about year-end fundraising? Not at all. Given the incredible challenges nonprofits have experienced this year, laying the groundwork now for your End of the Year (EOY) fundraising appeal is critical to its success. Join TREC as we discuss easy ways to boost the success of your year-end appeals using mail and email platforms. 

Achieving Major Wins with Major Gifts and Major Donors

Major Gifts are likely to be some of the largest gifts you receive outside of grants. So what is a Major Gift? And how does major donor cultivation and solicitation differ from smaller individual gifts? Join us as we answer these questions and outline the 5-steps you can take to developing a successful major gifts program.

Planning and Executing Your Year-End Fundraising Campaign

The busiest fundraising season is around the corner. Are you ready? Learn what you need to successfully launch your year-end campaign NOW, and how to prepare for next year's year-end campaign. This webinar will review creating calls-to-action, engaging your current donors online and in print, and inspiring potential donors.

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