Politics has always been a blood sport, but America’s political rhetoric is growing more virulent and higher pitched. Controlling the narrative frame in the middle of a high-speed, high-octane conflict is a constant challenge. Conservationists often face opposition working to drive attention to their chosen messages and facts that make it harder for us to win. What are some tools and tactics to dealing with opposition messaging? Should you tackle your opponents head-on or not? What are pitfalls to avoid? We discuss the range of tools and techniques for these challenging situations and moments.