Turning Dry Policy into Winning Stories

Brain science shows that humans make decisions based on feelings, not facts alone. Turning facts into narratives that evoke emotions is what makes conservation work more resonant, and relevant, to audiences ranging from policymakers to supporters, from rural to urban areas, and with people from all backgrounds. Ben Long and Liz Banse from Resource Media will share ways to include narrative elements in communications.

Additional Resources for this webinar:
Resource Media Storytelling Worksheet

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Background Image: Raincoast Conservation Foundation | Jamen Rhodes