Rebranding an organization is a major undertaking that can have you scratching your head as to where to start. In this conversation, Emma Gilchrist of The Narwhal and Kristi Chester Vance, a TREC associate with a background in marketing, talk through the Narwhal’s recent rebrand, exploring what caused them to rebrand, where they started, how to create an inclusive process and how to measure success. They also share some basic nuts and bolts on the naming process and a checklist for all that goes into rebranding.
Resources to accompany this interview:
- Rebranding 101 | Start your rebranding process with this foundational information and questions to ask when considering changing your brand and your name. This resource accompanies the Lessons From the Field interview, which we encourage you to watch for a full overview of how to rebrand your organization.
- Rebranding Checklist| Use this checklist to help your organization track progress and break up the rebranding process into smaller, manageable tasks. This resource should be used as part of the rebranding process and description outlined in the Lessons From the Field interview.