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Action-Inspiring Storytelling: The Marshall Ganz Public Narrative Model

In a world full of overflowing inboxes and overwhelmed minds, telling stories that motivate peoples’ heads, hearts, and hands is more important than ever. Hone your storytelling skills with TREC Associate Kristi Chester Vance and Harvard University teaching fellow Dušan Stojičić, who will train participants in the Public Narrative storytelling model created by Marshall Ganz, legendary organizer and Harvard Kennedy School senior lecturer.

Improving your Partnerships with US Indigenous Communities

Native American, or Indigenous lands, are the basis of the United States’ beautiful landscapes worthy of protection. This webinar will address “better” practices on how to talk with Indigenous communities about conservation and land protection as allies and partners. “Best” practices imply that there is a single way and best way to do this; however, better practices include addressing the failures of the past, challenges of the present, and future considerations of land management, traditional knowledge, and meaningful relationships.

Moving from Transactional Organizing to Building Long Term Relationships

What does it mean to engage people today? In order to be successful, we need to be able to communicate effectively with a broad range of stakeholders, including rural communities. And beyond talking with them, we need to build sustaining relationships.

Out-think Your Opponents on Strategic Communications

Early, sharp planning for communications is critical for any campaign to make the most of limited resources.

Planning and Executing Your Year-End Fundraising Campaign

The busiest fundraising season is around the corner. Are you ready? Learn what you need to successfully launch your year-end campaign NOW, and how to prepare for next year’s year-end campaign. This webinar will review creating calls-to-action, engaging your current donors online and in print, and inspiring potential donors.

Rules of the Game for 501(c)(3)s: Elections

Although 501(c)(3) organizations cannot support or oppose candidates for public office, there are many activities they can participate in during election years. This webinar covers the federal tax law rules regarding permissible electoral activities for 501(c)(3)s.

Turning Dry Policy into Winning Stories

Brain science shows that humans make decisions based on feelings, not facts alone. Turning facts into narratives that evoke emotions is what makes conservation work more resonant, and relevant, to audiences ranging from policymakers to supporters, from rural to urban areas, and with people from all backgrounds

Using Your Head, Going Head-to-Head

Controlling the narrative frame in the middle of a high-speed, high-octane conflict is a constant challenge. Conservationists often face opposition working to drive attention to their chosen messages and facts that make it harder for us to win.

Background Image: Raincoast Conservation Foundation | Jamen Rhodes