Results
Testing the Strength of Your Theory of Change
This worksheet is designed to help you test whether your strategy is built on a credible and evidence-informed theory of change (TOC).
Planning to Win: Spitfire Strategy’s Proven Framework for Advancing Your Advocacy, Even in the Fiercest
Designed for changemakers who refuse to cede the moment, this session will help you clarify your strategy to create campaigns that shift behavior, policy, and practice, finding the levers of change even in the most challenging of times.
Define Your Campaign’s Success
Start here for resources to define your campaign's success—set clear goals, sharpen objectives, assess your landscape, and align your budget to what matters most
Powermapping
Resources to map relationships and identify your decision-makers – & the people who influence them.
Organizing
How to develop relationships, leadership, and strategy over time that ensures the people most affected by an issue shape the solutions and build momentum for the long run.
Coalitions
From aligning around shared purpose to navigating power and decision-making, these tools help groups work across difference, stay grounded in trust, and turn collaboration into collective impact.
Messaging
Campaigns are messaging exercises. These resources guide you through developing clear, compelling narratives that resonate with your audience and strengthen your strategy.
Refining Your Campaign Strategy: Plan, test, evaluate, repeat
These tools help you build a continuous learning cycle so your campaign strategy gets smarter, sharper, and more effective over time. They also support you to predict likely outcomes, reducing surprise and drain on your team and to leverage what's working.
Campaign Plan Template
This worksheet helps you turn big ideas into a campaign plan that’s strategic, sharp, and ready to roll.
Wizard of Oz Campaign Strategy Overview
This document gives a fun and quick overview of all of the elements of campaign strategy using a familiar story.
Force Field Analysis Worksheet
This worksheet will help you Identify strategies to bolster your driving forces and reduce or transform forces that are getting in the way of your campaign.
Planning for Challenges Worksheet
This worksheet will help you identify issues that are likely to get in your way during your campaign and plan for them, minimizing unnecessary surprises.
Decision Makers & Power Mapping Worksheet
This worksheet will help you identify and analyze key decision makers and influencers for your objectives, testing your answers and assumptions along the way.
Coalitions & Allies Worksheet
Use this worksheet to powermap your capacity and consider your impact: we go further when we go together. And we always want to ensure we’ve considered the impact of our actions on others in our communities and work.
Scrapbook Exercise Worksheet
This worksheet guides you through a creative visioning exercise, helping you dream into the key events or ‘tipping points’ that will move your campaign forward.
Messaging to Win
At their core, campaigns are communications exercises. This worksheet will guide you through developing strong, clear messages that motivate your core audiences and move the needle.
Crafting Your Campaign Problem Statement
A campaign problem statement is a short, clear description of the core problem your campaign exists to solve. Your problem statement is essential in motivating people to get involved: we don't invest in solutions if we don't understand the problem.
Campaign Budget Template
This simple campaign budget template is a starting place to help teams map out their dreams, strategies, and tactics with their budgeting realities.
Campaign Strategy Essentials
Start here for resources to sharpen strategy, strengthen campaigns, and harness organizing power.
Campaign Strategy Essentials: Harnessing Your Power to Win
In this practical, tool-packed webinar, you’ll learn the five essential steps to designing effective and impactful campaigns. We’ll share trail-tested frameworks, real-world examples, common pitfalls to avoid, and hands-on tools to help you build from a place of strength.