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The Mid-Zone: Deepening the levels of engagement of your mid-level donors
May 13, 2021 @ 11:00 am - 12:00 pm
TREC Webinar Series | Transforming Individual Giving by Engaging Your Community
The Mid-Zone: Deepening the levels of engagement of your mid-level donors
Thursday, May 13 | 11:00 AM-12:00 PM Mountain Time
Presenters: Katie Davis and Trevor Kaul, TREC
Do you have a plan to deal specifically with your mid-level donors?
As fundraisers, we may focus much of our time on acquiring new donors and retaining major donors, but what about your mid-level donors? In this interactive session, we will focus on the building blocks of your mid-level donor program – who are your mid-level donors? What do they really want to hear from you? And how can you move them up your donor ladder of engagement? Join Katie and Trevor for this deep dive exploration in “the mid-zone.“
