Campaign Strategy Workshop

Description

TREC is delighted to partner with The Campaign Workshop, a leading go-to strategic firm for anyone working to make the world a better place, to offer this training for campaigners, organizers, and anyone who is hungry to sharpen their strategy and campaigning skills. Based on movement-building principles and strategic assessment, this program will equip participants with the tools to build strong strategies grounded in theories of change, create powerful coalitions, and execute campaigns that drive lasting change.

This program emphasizes collaboration, equity, and strategic innovation to empower participants to co-create a more just and resilient environmental future. 

This workshop is open for Wilburforce grantees, all participants must attend all required sessions (Monday – Thursday).

Participants will learn how to

• Set bold, measurable goals and objectives using goal-setting frameworks and learn how to communicate them effectively to key audiences. 
• Use a strategic planning framework and power mapping to design a strategy rooted in local and regional power dynamics. 
• Build strategic coalitions by identifying allies, assessing organizational assets, building practices to support healthy and respectful collaborations, and crafting targeted outreach plans. 
• Harness the power of storytelling to center community values, humanize campaigns, and mobilize action. 
• Craft clear, adaptable messaging using the Tully Message Box to resonate with legislators, media, and base supporters. 
• Diversify tactics beyond traditional approaches—integrating field, digital, media, and creative outreach—to match goals with capacity and context. 

Who this is for

• Campaigners
• Organizers
• Anyone who is looking to enhance their strategy and campaign skills

Registration Deadline

January 14, 2026

Presenter Biography

Joe Fuld founded The Campaign Workshop, an advocacy and Democratic political consulting firm based in Washington DC, in 2009 after having been a partner at MSHC Partners. Joe is known for his creativity and commitment to the causes and campaigns he works on. He has produced award-winning direct mail, digital and creative strategies for a long list of clients, including the American Cancer Society Cancer Action Network, the California Nurses Association, National Nurses United, Defenders of Wildlife, LIUNA, DC VOTE, The Pretrial Justice Institute, AFSCME, NRDC, LGBTQ+ Victory Fund, as well as many other groups, candidates and ballot measures. Before becoming a Democratic political consultant, Joe served as the Northeast Political Director at the Democratic National Committee in 1996, and between 1991 and 1995 managed 10 Democratic political campaigns throughout the country. Joe is a seasoned political trainer and facilitator.  He has been the lead trainer for the Gay and Lesbian Victory Institute’s Candidate and Campaign Training School for over fifteen years. He also conducts trainings for many other groups and organizations. 

Martín Diego Garcia dedicated his entire career to building a more representative democracy. Over the last nine years, he has trained and developed the leadership of thousands of candidates, campaign operatives and advocates fighting to uplift marginalized communities and advance a progressive and inclusive political agenda. Martín returns to The Campaign Workshop as a Vice President focusing on training programs and strategic planning. 

Formerly the Director of Strategic Initiatives and External Affairs, at Wellstone Action, Martín focused on key external relationships and stakeholders continuously identifying opportunities for collaboration across all areas of programs and building state and national presence in key movement spaces.  Previously as the Director of Public & Political Leadership at Wellstone Action, Martín oversaw a talented team who provide national support to local and community owed leadership development projects through training, organizing tools, and technical assistance.

Prior to joining Wellstone Action, Martín was the Director of Campaigns at the Latino Victory Project, where he focused on encouraging, recruiting and supporting progressive Latino candidates to seek public office who share Latino Victory’s vision and values. Martín started his professional career as part of the Gay & Lesbian Victory Fund and Institute’s political team, endorsing, supporting and training LGBTQ candidates running for office all over the country and at all levels of government. 

Martín is a Southern California native and graduated from the University of California, Santa Barbara receiving degrees in Political Science and Theatre Studies. He’s also a graduate of NOI’s New Media Bootcamp, a CPL New Leaders Fellow Alumni, a Google’s Next Generation Leader, an avid theatre-goer and a proud guncle of Noah & Matthew.