Whether mid-year or end of year, virtual, verbal, or written, creating appeals and making asks for your organization is part art and part science. Luckily, there are tried and true tips and practices that will support the success of your fund development efforts. This collection will walk you through the steps of writing effective appeals. There is even a sample appeal letter to get you started.
Resources in this Collection
Appeal Sample and Guide
Writing an effective appeal letter is a crucial skill to increase donations and donor involvement. However your outreach efforts are made, through letters, emails, or even through your website, an…
Writing Effective Appeals
Is it too early to be thinking about year-end fundraising? Not at all. Given the incredible challenges nonprofits have experienced this year, laying the groundwork now for your End of the Year (EOY) fundraising appeal is critical to its success. Join TREC as we discuss easy ways to boost the success of your year-end appeals using mail and email platforms.
Donor-Centered Direct Mail: Creating Warm and Fuzzies for Donors
With the millions of pieces of direct mail sent out every year, your job is to have your letter rise above all the rest. This resource will help you look at some ways to make your appeals outshine the rest and bring better returns.
Appeal Checklist
Use this checklist every time you draft an appeal to make sure it hits all the right notes so that your donors and prospects will be singing your tune and sending their gifts.
Remit Envelope Basics
While your appeals letter is the most significant piece to send in your outreach, don’t miss the chance to create an easy way to increase your donations and engage donors with a remittance envelope. This resource helps you with the basics and walks you through creating a remit envelope that will surely help you with your next appeal.