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September 2017

TREC Webinar & Workshop | Moving from Transactional Organizing to Building Long Term Relationships

September 28 @ 11:00 am - 3:30 pm

What does it mean to engage people today? In order to be successful, we need to be able to communicate effectively with a broad range of stakeholders, including rural communities. And beyond talking with them, we need to build sustaining relationships.

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October 2017

TREC Webinar & Workshop | Out-think Your Opponents on Strategic Communication

October 5 @ 11:00 am - 3:30 pm

Early, sharp planning for communications is critical for any campaign to make the most of limited resources. Resource Media will teach a methodology for developing a campaign communications plan by walking through case studies that will help participants learn the steps and analysis involved regardless of the issue.

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TREC Webinar & Workshop | Turning Dry Policy into Winning Stories

October 12 @ 11:00 am - 3:30 pm

Turning facts into narratives that evoke emotions is what makes conservation work more resonant, and relevant, to audiences ranging from policymakers to supporters, from rural to urban areas, and with people from all backgrounds. Resource Media will share ways to include narrative elements in communications.

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TREC Webinar & Workshop | Using your Head, Going Head-to-Head

October 19 @ 11:00 am - 3:30 pm

Conservationists often face opposition working to drive attention to their chosen messages and facts that make it harder for us to win. What are some tools and tactics to dealing with opposition messaging? Should you tackle your opponents head-on or not? What are pitfalls to avoid? Resource Media will discuss the range of tools and techniques for these challenging situations and moments.

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TREC Webinar & Workshop | Crafting a Diversity, Equity, and Inclusion (DEI) Case for Change and DEI Statement

October 31 @ 11:00 am - 3:30 pm

Why – why is DEI important to your organization, and What – what are your organization’s specific DEI commitments? TREC clients will gain knowledge and skills on how to craft a diversity, equity, and inclusion statement. We will cover the processes for creating a DEI statement, including the importance of collaboration, choosing the team, and the importance of tangible action and leadership.

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November 2017

TREC Webinar & Workshop | Maximizing Social Media

November 16 @ 11:00 am - 2:30 pm

Spitfire will tailor a session focused on maximizing social media and email to motivate advocacy and donation actions. The webinar will help participants identify the right social media platforms for their target audiences, describe best practices for each, and examine the most advanced tools for measuring social media impact.

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TREC Webinar & Workshop | Networked Organizing

November 30 @ 11:00 am - 3:30 pm

When an inside track is no longer a reliable option for securing policy change, advocates in similarly-hostile political environments have found success by building power outside government, through diverse networks that rally concerned constituencies around a shared agenda. NetChange Consulting will convey best practices from their existing base of network-led advocacy case studies and will conduct new research to explore successful environmental advocacy network-building initiatives with diverse rural stakeholders.

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